How much do construction lead generation companies charge?
You don’t need a single number — you need practical ranges, clear math, and a testing plan. This guide shows how to read proposals, calculate real acquisition costs, and run a capped pilot that protects your budget. 1. Roofing leads commonly range from $150 to $300 per lead in 2025, depending on verification and exclusivity. […]
How do I market my general contracting business?
If you’re wondering how to market your general contracting business, this practical guide focuses on the local-first steps that move the needle: Google Business Profile optimization, local SEO basics, reputation systems, visual proof, smart paid tests, and a 90-day starter plan you can finish without a large budget. 1. Fixing your Google Business Profile and […]
What is the biggest killer on construction sites?
This article explores why falls from height are the leading cause of construction fatalities, what the data show and, most importantly, what practical, evidence‑based steps crews, supervisors and clients can take right now to stop them. It combines statistics, hands‑on tactics and a realistic roadmap so you can act where it matters. 1. In the […]
How much does PPC usually cost? — Practical guide for small businesses
PPC cost can be confusing for busy small business owners. This guide gives clear, practical steps to estimate budgets, test channels, and lower cost-per-acquisition through focused experiments and better post-click experiences. 1. Start testing with $300–$1,000 to learn your market’s PPC cost before scaling. 2. Improving landing page conversion from 2% to 5% can cut […]
Does Angi guarantee quality leads for contractors?
If you’re a contractor weighing whether to buy leads from Angi (formerly Angie's List), this guide walks you through what Angi sells, what it doesn’t guarantee, and exactly how to test the channel without risking your margins. You’ll find practical scripts, metrics to track, and step-by-step pilot plans so you can decide with data, not […]
How to get more clients as a general contractor? — 9 Proven Local Strategies
If you’re asking “How to get more clients as a general contractor?”, this guide walks you through a human-first, 90-day plan that focuses on local search, portfolio proof, review systems, paid testing and fast follow-up. Each section gives concrete steps, templates and a schedule you can implement without big budgets. 1. Updating your Google Business […]
What are the 5 P’s of marketing strategy? A practical guide for small businesses
The 5 Ps of marketing—product, price, place, promotion and people—are a practical toolbox for small and mid-sized businesses. This guide explains each P in plain language, gives a short 90-day plan, ready-to-run experiments and the KPIs to watch so you can turn assumptions into measurable growth. 1. The 5 Ps of marketing provide five measurable […]
How do plumbers find customers?
Local homeowners still rely on neighbors and the sight of a clean van, but they now check maps and reviews before they call. This article explains, in plain language, how do plumbers find customers today—covering referrals, Google Business Profile optimization, simple tracking systems, paid search budgeting, and a step-by-step 90-day plan to turn one-off calls […]
What ads do best on TikTok?
TikTok in 2024–25 is not a single channel but a fast-moving ecosystem where format choice determines outcomes. This guide explains which TikTok ad formats work best for different goals, how to craft native creatives, and how to measure success with practical playbooks and examples. 1. In-Feed placements consistently deliver the strongest direct-response returns when creatives […]
How to get more plumbing customers?
This guide shows practical, easy-to-implement tactics for plumbers who want more customers. It covers clarity in messaging, local SEO and Google Business Profile, review strategy, website fixes, paid ads, referral programs, and a simple 90-day plan you can start this week. 1. Updating your Google Business Profile and adding real photos can increase local calls […]