How to create a handyman website?
This guide shows you how to create a handyman website that does work for you: fast on mobile, visible in local searches, and designed to turn visitors into booked jobs. Follow practical steps, page templates, and simple tests that fit a tradesperson’s busy schedule. 1. Mobile devices now drive the majority of local searches — […]
What are the 5 C’s of pricing?
The five C's of pricing — Company, Customers, Costs, Competition, Channels & Collaborators — look simple, but each opens a web of trade-offs. This practical guide shows how to use the 5 C's of pricing to set, test and refine prices that align with strategy, customer value and channel economics. You'll get methods (van Westendorp, […]
What is the 70/30 rule in marketing?
The 70/30 marketing rule gives teams a clear starting point: split resources between reliable, revenue-driving work and a visible learning budget. This article explains how the rule works, when to bend it, real examples, governance and measurement templates, and a one-month starter plan to make the split genuinely useful. 1. Teams that reserve an explicit […]
What is the best lead source for contractors?
If you fix roofs, remodel kitchens, or handle repairs, leads are your business’s fuel. Not all leads are equal—some arrive warm and pay quickly, while others waste time and money. This guide explains the best lead sources for contractors in 2025, compares referrals, local search, paid media, marketplaces and partnerships, and gives a practical 60–90 […]
What is the average cost of lead generation services?
How much should you expect to pay for lead generation in 2024–2025? The short answer is: it depends. This guide walks through pricing models, channel benchmarks, industry differences, agency fees, and the practical math you need to judge whether a quoted cost per lead makes sense for your business. You’ll get sample calculations, negotiation tactics, […]
What is the best platform to advertise your service?
This practical guide helps you decide where to advertise services online. You’ll learn how intent, business type, and budget affect platform choice; how to run a low-risk 30/60/90-day test; and what metrics actually matter for service businesses. Whether you run a local trades business, a B2B firm, or a freelance digital service, this article gives […]
How to list handyman services?
Start here if you want a fast, useful plan: this guide shows precisely where to list handyman services, what to write, which photos to use, how to handle reviews and how to measure results. It’s a practical roadmap you can follow step by step to get more local calls and bookings. 1. Claiming and verifying […]
Which is better, CPM or CPC?
Advertising is full of choices — and acronyms. This guide breaks down CPM vs CPC in plain language, gives practical formulas and tests you can run today, and helps you pick the right buying model based on goals, creative and measurement. Expect quick rules, real examples, and a short plan you can use right now. […]
Is pay-per-click worth it?
This article gives a practical, numbers-first approach to deciding whether pay-per-click is the right growth lever for your business. You’ll get the exact formulas, a step-by-step four-week test plan, real-world examples and tips to improve conversion so every click earns more—plus guidance on attribution, scaling and channel choice. 1. A simple break-even formula (price × […]
How do I promote myself as a handyman?
If you work as a handyman and wonder how to get more local customers, this guide gives a clear, practical plan. It explains the two layers of local visibility — a strong Google Business Profile and a focused content/ads strategy — and walks you through the exact steps, templates and scripts to promote yourself effectively, […]